Product copy’s much more interesting when it's told as a story. That’s why eBay had me develop short narratives for the Collections section on their homepage. I also pitched ideas, carried out interviews, and wrote longform articles about the unique ways people use eBay for a project called No Reserve.
Here's a few examples from the Collection section.
Here's an example of a No Reserve project. It's about the skateboard photographer Jonathan Mehring and was used to editorialize a collection of items based around cameras and photography.
