Nothing says compatible like having the same lingo. This campaign lets students starting out on their tech career journey know that Fidelity speaks their language – be it programming, infosec, C#, JavaScript or Python.
These mood boards became the foundation of the campaign.
People in technology speak a different language. We used the World Lens and the Face Lens views on Snapchat to create experiences that let those up to their eyeballs in computer science know that Fidelity understands them.
